DIGITAL MARKETING AGENCY

Let's do something
amazing
together

Meet the crew

4THEINSTA is your go-to digital dream team, based New York City. We specialize in all things social media and content creation.

From clever strategists and snappy copywriters to bold designers and scroll-stopping photographers, our crew is made up of creative pros from all over the world. We live and breathe digital, and we're here to make your brand look good (like, double-tap-worthy good).

Social media is more than likes. It's about connection, storytelling, and community. That's what keeps us creating every single day.

Meet the team

Karen Vallejo

Hey, I'm Karen Vallejo

Founder & Photographer

In 2016, I made the bold decision to leave my 9-to-5 and build something of my own — a social media agency driven by creativity, strategy, and measurable results. I wanted the freedom to shape meaningful work, make an impact, and help brands stand out in an increasingly visual world.

With a degree in Interior Design, advanced training in Digital Marketing from Columbia University, and a deep-rooted passion for photography and storytelling, I set out to merge aesthetics with analytics — creating content that not only looks good, but performs.

Since then, I've partnered with businesses across New York City to transform their visual identities, grow engaged online communities, and turn social presence into real-world success.

Today, my focus is on helping brands communicate with purpose, consistency, and authenticity — because great marketing doesn't just attract followers; it builds trust.

P.S. If you love all things creative, strategic, and visual, come connect with me on Instagram!

Lili Kim

Hi there! My name is Lili Kim
(AKA Lil' Kim)

Copywriter

I'm originally from Los Angeles, California! I've been living in NYC for the past 10 years though, so I feel like a true New Yorker.

I have a BA in English, an MA in Education, and an MBA. I love reading, exploring New York, and writing. I've written a couple books, including one about my dog called "Walking Cookie Dough"!

I've also been writing for 4theinsta for nearly a year, and I enjoy throwing in puns, sharing inspiring words and making people smile with the captions I write for a variety of businesses! Words always have the power to move people, and I hope to keep everyone engaged and lovin' what they read!

Bernardo

Hey guys, I'm Bernardo!

Community Manager

Everybody calls me Berni (I'm not as serious as it looks like).

I currently live in Argentina and I have been part of 4theinsta's team since 2018 (it feels like only yesterday).

My work involves monitoring channels, looking for tweets, Facebook posts, Instagram comments, and so forth that warrant a response and addressing their concern, comment, or question.

Check me out on Instagram!

Julia

Julia, (aka cecilia)

Food Stylist

Ever wonder how our food photos end up looking so tasty?

My job is to turn a real-life dish into a two-dimensional image so mouthwatering it looks like it's about to leap off the page and into your mouth. Believe it or not, this is incredibly hard to do well and involves way more than sprinkles and a hot-glue gun.

Solving problems on set, and achieving what the client is seeking is what I literally live for.

My IG - Instagram

Let's Create Together