The importance of brand integrity
(Especially during a time like this.)
It’s okay to show up on social media and promote your products and services, but be sure you’re coming from a place of integrity. It’s important that brands address the issue with tact, empathy, and mindful marketing.
Keepin' It Real
Companies with brand integrity operate with utter transparency, projecting an aura of honesty and openness.
COVID-19 is driving us crazy, no one knows exactly what to do but the first step is telling your market audience everything they need to know about how you are dealing with the situation right now.
Be open and honest about the aspects of your brand (especially if you’re changing your processes or services due to a crisis). Your audience will appreciate your honesty.
Stay true to your values. Don’t forget why you’re in business in the first place. Don’t lose sight of why you help people and what you’re here to do!
Don’t send mixed messages. Always stay true to your word and your facts.
Social media has created a world that’s more “connected” than ever. Consumers want their companies to be more human, more engaged, and more relatable than ever, and that’s exactly where brand transparency begins.
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Stay positive, stay productive, and most importantly, stay connected!