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Have you ever stared at your phone wondering what to post on Instagram, and come up blank?

What to Post on Instagram When You’re Fresh Out of Ideas


“Instagram block” is totally normal, especially if you’re looking to maintain a consistent stream of posts and a busy content calendar.


What should you do on those days where you know you should post but don’t have any ideas?


Share Highlights From Your Community

Consider spotlighting a member of your community. It’s a great way to build trust and affinity with your audience!

What’s really great about this strategy is that your posts can be about anything. From highlighting success stories to sharing inspiring accounts, there’s really no wrong way when it comes to community spotlights.


Share Lifestyle Content 

It can be anything from a food overlay to photos of a beach at sunset or something else entirely!

What’s important when sourcing lifestyle content for your account is that it matches your brand identity and aesthetic — as well as the interests or personality traits of your target consumer. 


Share Your Favorite Social Media Holidays

From #NationalAvocadoDay to #InternationalCoffeeDay, there are many of social media holidays that are perfect for filling out your content calendar.

More than that, social media holidays are great for sharing relevant, timely content that relates back to your brand and products. 


Share User-Generated Content (UGC) From Your Community

Sharing user-generated content is a great way to fill your feed with beautiful content, but it’s also hugely valuable to your audience.


Share Behind-the-Scenes Content

Consider diving into some behind-the-scenes content.

Your followers are curious about how your products are made, the people behind the business, and what you have planned for the future — so take the time to share this info with them!


Not only does this open up great opportunities to create engaging content your followers will love, but it gives you another way to be authentic on Instagram and build a deeper connection with your community.


We’ll be sharing more tips about how to market your business during this time through our newsletter and on our social channels at @4theinsta


Have a question? Send us an email or a DM!


Stay positive, stay productive, and most importantly, stay connected!

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